ABOVE & BELOW

Create the branding, naming and launch campaign for a Museum of Trees. This could cover signage, way finding, merchandise, viral campaigns, in any media you feel appropriate.
The brand itself has a unique colour palette that changes with the seasons, reflecting the colours of tree foliage. Campaign material would therefore change every three months – this would keep the brand fresh and seasonal.

Museo Sans is the brand typeface. It has a contemporary feel but also posesses a natural, organic form to the letterforms.

All printed campaign material would be reproduced on recycled stock and substrates. The use of drafting paper and thick greyboard have been used to represent the contrast between the strong structure of the trees and the fragility of their leaves.