Create the branding, naming and launch campaign for a Museum of Trees. This could cover signage, way finding, merchandise, viral campaigns, in any media you feel appropriate.
As part of the first campaign, posters would be wrapped around trees in towns and cities – they would invite you to “Be a Tree Hugger” and also to download an app. This would extend the integrated campaign by enabling the use of phone cameras to take pictures of individual trees. This could then provide information such as what type of tree it is.