ABOVE & BELOW

Create the branding, naming and launch campaign for a Museum of Trees. This could cover signage, way finding, merchandise, viral campaigns, in any media you feel appropriate.
The website reflects the Above & Below concept by enabling each section to move into the window using up and down navigation.

The app has an educational and factual pupose, by taking photos of tree foliage and bark the app will reveal information about the tree including it's type.