CREATIVE ARTS WEEK

Teesside University hold a Creative Arts Week at the end of each year which covers all Arts & Media courses. Exhibitions for all the courses are held in various buildings across campus. For 2012 the University wanted a series of imagery to promote the event.
How do you say "thinking outside the box" without actually saying it? The solution takes everyday items that may be used during in a week, then reverses the object with it's use.

Toothbrush
Sponge bath
Cereal bowl
Coffee table